Search Engine Optimization
Custom SEO Strategy DevelopmentYou know that you need it, but you don’t where to start. Sound familiar? Search engine optimization is an ever-changing and ever-evolving landscape. Keeping out with the most recent developments and techniques is our job, not yours. Let us help you create an overall strategy that will help you achieve your goals.
Keyword ResearchFinding out how your audience searches for the products & services that you provide is the first step in creating a solid SEO strategy. We’ll take the time to learn about your business and your customers, and we’ll do the necessary research to learn how they search. Armed with this information, we’ll create a number of keyword buckets that will inform many of our decisions going forward – everything from site architecture to content creation and link earning efforts.
Content StrategyOnce we know what people are searching for, we’ll use that information to create a strategy that outlines the who, what, where, when, and why of content creation.
Technical Site AuditsAn outside perspective can sometimes help uncover issues and opportunities that you hadn’t noticed before. Not only will we review your current content strategy, we’ll also get under the hood and review some of the more technical elements like site architecture, page template design, crawling/indexation issues, and more. When we’re done, you’ll have a comprehensive report that covers what’s working, what isn’t, and what we recommend you do about it. Like our Best Practices guides, our Audits can be customized to your needs and skill level.
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Frequently Asked Questions
Where is your price list? How much does it cost?
Every business in unique and because of this, we tend to shy away from using prebuilt packages. We’d much rather spend a little time getting to know you and your business so that we can provide you with a customized plan of attack.
In a few words, can you describe your overall approach to organic search?
Our approach is to ensure that, on a technical level, your website is optimized for maximum search engine exposure. We build all of our websites on a solid foundation, while adhering to Google’s Webmaster Guidelines.
On a content level, we want to ensure that your website appeals to both search engines and users. Engaging content, strategic calls-to-action, and creative deployment techniques ensure that your message is delivered to the right person at the right time.
Do you guarantee ranking or traffic results?
- Keep you updated on the latest trends and best practices
- Provide a high level of transparency with regard to the overall strategy
- Clearly articulate results
- Provide your agency with a solid SEO foundation and work with your agency to develop an ongoing plan that will set you up for continued success.
What is your approach when handling local search and dealing with online reputation management issues?
While it’s important to have a website built on a solid SEO foundation, it’s also important to ensure that you have an active presence on Google+, Yelp, and other local/review websites. The first step is to secure and verify all of the necessary profiles and accounts, and we can help you with that.
From there, we’ll work with you to develop a plan to increase the amount of positive exposure/reviews that your agency has and mitigate any of the negative, in addition to creating additional citations on an ongoing basis.
As the client, what role will I have in the process? How much will I have to be involved?
Nobody knows your products and your customers like you do. During the initial optimization of your website, you’ll be providing us with information on your customers and your business objectives that will be crucial to getting your campaign started on the right track.
You can be as involved as much as you’d like to be. Once we’ve developed an ongoing optimization strategy, we’re happy to train you or your staff to handle some of the day- to-day pieces, including blogging and social media best practices.